With Foursquare being created in 2010, it has already connected with 8.5 million users. By utilizing the media attention generated by its "Foursquare Day", they hope to increase consumer and business awareness and participation. So far, there have been over 7,500 local businesses within New York City and a quarter million globally that have been able to find new customers everyday utilizing foursquare.
I personally am excited to see how this trend catches on throughout the United States. I love how this genius idea of creating a "holdiay" out of your brand can truly spread virally to other states,cities,businesses, and consumers.
I haven't gotten into foursquare yet really, but I know its getting more popular. Now, we have holidays for social media!? you think corporate offices will start giving employees time off on these days? :) We can dare to dream.
ReplyDeleteAnyone remember when foursquare was a child-recess game at school? Oh the 90s.
HAHA definitely remember those days!
ReplyDeleteI must admit that I'm still pretty confused about Foursquare. Do you need an iPhone to access it? Or just a computer? It is still new though so I'm sure these kinds of questions will be answered soon as it becomes more popular.
They are definitely taking a different take on marketing. It's not every day that is dedicated to one company. When "The Social Network" came out, I always said that you know social media is taking over the world when you have a huge movie about it ALREADY...so you really know social media is huge when it has an ENTIRE DAY dedicated to it. Cool idea, Foursquare!