Reputation Is Built Upon Character----Or Twitter

Since you were young, I am sure that you parents always told you to do the right things in life in order to form a good reputation. Constantly, thereafter, they reminded you of how sensitive your reputation may be and how to protect it with good honor. Is this all that it takes for a business to create a good reputation?

Unfortunately, it takes much more than ethics to create a good reputation in the consumer's mind. The majority of businesses today have formed a Web Reputation Systems team that focuses mainly on building a positive reputation via the web including social media platforms. A few years ago, employers would request that their employees signed onto the website and insert relatively accurate perceptions of the consumer, but leaving out the curse words and screaming attitudes. Being that this is completely unethical, the alternative has created a free field of play for the consumer and their opinion.

Along with innovations, companies have expanded their process of customer feedback. Some companies allow limited feedback, using a ranking system that includes a star ranking or a "like" button. Some companies included unlimited feedback, which includes blogs, discussion boards, video/picture uploads, and even audio voice recordings. Along with these options that are provided to you upon the employer, the consumer is also voicing their opinion of you/your product to their personal networking sites including Twitter, YouTube, and Facebook.

Now that businesses have began to catch on, to what can be compared to a virus, this form of reputation being formed; they are creating disaster relief teams that research what is being said on the web and are trained to assist the problem immediately. The example that was given in my class was Delta Airlines, although usual forms of communication had been used, a few post on social media websites was quickly found and delt with immediately so the "virus" couldn't spread any further.

A businesses' reputation in general is a necessary tool, a reputation shared in general can become a deciding factor for their success. Although you cannot predict how a consumer may react to your product, accurate training, implementation, and execution is key to creating a great reputation on the web.