Because of our media-driven society, we as the consumer absorb more information from watching a television advertisement or a video. While researching the benefits of YouTube for a business, I came across a website that provides 10 tips that all marketing executives should keep in mind while utilizing YouTube.
1. Find the right content for you brand. What will your audience find beneficial? Hospitality and consumer packaged goods companies are probably going to have vast differences in what audiences need or want to hear.
2. Use real people. Brangelina and Bennifer sell movie tickets, but YouTube videos surge with real people doing real things. It never ceases to amaze how an unknown person can help drive awareness or interest talking about personal experiences.
4. Use Humor (or other type of emotion). Video is more powerful than other mediums because it brings audio, visuals and movement together in one package. That in itself creates a feeling in viewers. Embrace this opportunity and incorporate funny discussion, serious points of view or other aspects that make your content tap into emotions and thus more impactful (and memorable).
5. Add an element of surprise. Product tours and client interview rock. But sometimes, when the topic warrants it, a surprise element, comment or visual can grab attention and bring your corporate video from underwhelming to unforgettable.
6. Tag. And tag. And tag some more. How do people find content on the web? Search. And how do they find content on the web? Tags. Enough said.
7. Include your logo or contact info. We’ve all seen some of the most unforgettable videos on YouTube and thought – I wonder who made that? Don’t let your video become a hit without providing branding on who you are and how people can get in touch.
8. Annotate. The next generation of video gives viewers the opportunity to actually interact with the content. And on YouTube, that’s exactly what annotations offer – the ability to click on a live link or read a back-story while they watch.
9. Embed across your channels. Tagging will help organic video search greatly, But embedding videos on your own owned media channels ensures that you reach the people in your community.
10. Reach out and share. Don’t limit your sharing to embeds on your channels. Reach to reporters, bloggers or brand advocates to share on your behalf. Get creative in who you can share with to make a bigger splash. (10 tips while using YouTube)
These tips could really boost a business' positioning in the consumer mind as well at the ability to become aware of the products benefits. A marketer has the potential to reach their target market by also uploading this video to other social media outlets including the business' facebook page, twitter, website, etc.
By having the potential of turning a boring demostrational video into a blockbuster production is just another way that social media is taking over, reaching out, and influencing the consumer on a day-to-day basis.
I completely agree, I think businesses need to use mediums like YouTube to become more personal with their consumers.
ReplyDeleteI also find it interesting that professors are using YouTube as a teaching tool now. Almost on a weekly basis, I watch a YouTube video in one of my five classes. YouTube has enabled anyone with the internet connection to gain information.
I think it will be interesting to see if YouTube lasts in the U.S. or if it will become a fad.
YouTube's popularity seems to be increasingly daily. I think these tips are very helpful because a person needs to be informed on how to successfully produce a YouTube video. I think the tagging tip is extremely important because it's an easy way for something to quickly spread. Another tip I thought was helpful was adding humor. Atleast for me, this is something that I like to connect with and it helps me better remember the videos.
ReplyDeleteI think video upload is one of the most influential tools in social media marketing. Like you said, video brings audio, visuals, and movement together in one package. When you have multiple senses stimulated at one time you are more likely to have a stronger reaction to the content presented. I believe what you said about including your brand or logo on your videos is very important. I have seen a lot of intriguing videos but have no idea what company was behind them. It is important however, that you do not overuse your logo as to take away from the video itself.
ReplyDeleteI totally agree with you, and I think you bring up some great points. People really do find video advertising more interesting than any other type of method. YouTube can help businesses if they use it the right way. The 10 steps are great, and every business should follow these steps to expand. Another great aspect about video advertising is if your videos are great and interesting your video will become viral. When successful videos become viral they grasp tons of attention and consumers start to remember brands in good ways.
ReplyDeleteI completely agree with your comments about youtube.com. It has recently grown into a place to find talent. I watch a lot of tv and have found that shows such as Oprah and Ellen are finding people on youtube and asking them to come on the show. Ellen is doing a special were she has a talented person that she finds on youtube and has them come on the show at the end and perform. The site is becoming a place to help discover talents or service, and a prime place to market yourself.
ReplyDeleteI think videos are more and more influential. We live in a world that is changing very quickly and where the slogan is “time is money”. When people are looking for something and do not have a lot of time they rather watch a video than read a very long article. Besides, a video catches much more of our attention. The 10 tools you explained in your blog can be very helpful. I strongly agree with you about some of these tools. For example when the marketers put a touch of humor we always remember the product they tried to sell easily than a regular and boring advertisement. Your point about the element of surprise is also very important and as you said may bring the advertisement unforgettable. I think these 10 tips should be read and applied by all the marketers that want to create an amazing campaign.
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