If you are in the New York City area on April 16th, it would only be polite of you to turn to your neighbor and wish him/her "Happy Foursquare Day". It true, Foursquare has created social media history and now has an established holiday in 14 cities, including New York City. New York City Mayor, Michael Bloomberg, stated, "With Foursquare leading the way, we look forward to this generation's innovators and entrepreneurs making their mark on our city in the years to come."
With Foursquare being created in 2010, it has already connected with 8.5 million users. By utilizing the media attention generated by its "Foursquare Day", they hope to increase consumer and business awareness and participation. So far, there have been over 7,500 local businesses within New York City and a quarter million globally that have been able to find new customers everyday utilizing foursquare.
I personally am excited to see how this trend catches on throughout the United States. I love how this genius idea of creating a "holdiay" out of your brand can truly spread virally to other states,cities,businesses, and consumers.
After having difficulties with my computer, I called the Dell helpdesk with my dying need for technological help. After answering a few questions, I was asked if I would be interested in utilizing their TechCenter feature. Not knowing what this was, of course I agreed. They asked me to not touch the mouse for a few minutes and that they will solve the problem for me. The next thing I knew, a technician from their location was moving the mouse on my computer and fixing the issue at hand. I was intrigued and asked what else they used this feature for. I was amazed when one of his answers was tracking social media.
A firm's main concern with the implementation of social media plan is the unclarity of the ROI. How do you define the process, or more importantly, how are you able to track your progress? For the past few years, Dell computers has become a leader in being able to provide their CEO's with results coming from their social media plans. Through TechCenter, the Dell staff is able to put together the positive correlation between people taking about Dell and then purchasing their product. Also, Dell utilizes various vendors and create a rating and review system at the presence of other consumers. They were able to determine that prospective customers that read reviews and ratings of other customers are 138% more likely to purchase.
The most useful social media plan that Dell has recently implemented is their Social Media Command Center. Within this center, they have people watching the 22,000 people that are discussing issue, experiences, and details about the brand. By having this, they can track the positioning of the consumer and also divide the conversation/issue that is being discussed to the right department, in order to become more efficient.
Dell put the emphasis on the right platforms of social media, including the ability to track ROI, therefore have created a very successful campaign that covers both marketing and public relations for the firm. So Dell, this is to you, I am confident that you will be able to track this post.
WARNING: This blogger does not intend to voice any political view via her sarcasm.
Throughout this course, we have learned how vital social media is for the consumer, businesses, politicians----whoa! wait! Politicians?! Yes, it is true, even politicians. Better yet, even the United States President. It is official, President Barack Obama has entered the Facebook world.
Although it is a possibility that Pres. Obama's sole purpose of a Facebook is to reach his family, all over the world, conveniently while sharing Christmas photos of the kids, we must be realistic. What is a politicians dream--to have the access to billions within one place. To be able to spread their message, beliefs, and background virally. Barack Obama has taken political campaigning to the next level by entering into social media!
As we are all aware of the different tools used via Facebook, Obama is able to reach out to his demographics, perform market research on his fans, and be able to provide a two line announcement including campaigning events and press releases.
Just browse around your "people you may know" link and see if you find your United States President, Barack Obama. Be careful, he might take it offensively if you "ignore" his fan page request.
